In 2010, Sony seems to be transitioning away from some of their old XBR model numbers (XBR8, XBR9 and XBR10) and settling into a new system that features NX and EX models like this BRAVIA KDL-40NX700.
Judging from the prices of these two series, the NX line is currently the king of Sony's hill. The NX also sports the BRAVIA Engine 3 video processing technology while the EX features the BRAVIA Engine 2.
In the summer, Sony will be releasing their first 3D ready LX900 and HX800/900 HDTVs. Though prices are not set for these 3D units, I assume they will demand a premium.
To be clear, the current NX series, like the KDL-40NX700, will not playback 3D and there will be no firmware upgrade that will make it 3D capable.
With that said, the NX700 is packed with all of the high-end features that are popping up on must-have lists for LCD TVs, including LED backlighting, (the NX700 is LED edge-lit), 120Hz frame rate, (the NX800 ups it to 240Hz), and a whole host of Internet content providers.
The cherry on the top, the NX700 has built-in WiFi, (802.11n compatible), which means that you don't need to run an Ethernet cable to connect to your network.
(Editor's Note: Sony makes two sizes of the NX700 series, 40" and 46". If you want a larger screen, then you move up to the 240Hz NX800 which come in 60", 52" and 46". Except for the frame rate difference, all the models have similar specifications and this review of the KDL-40NX700 can apply to all of them.)
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