Perfectly capturing and sharing the things you love just became effortless, with the launch of the innovative and easy-to-use performance features of the Samsung ST5500 and ST5000 cameras. The new range is redefining photography by bringing together intuitive user interfaces and impressive yet simple features to get the most from your camera and truly enjoy your photography experience.
The cameras’ features ensure ease-of-use capabilities based on research into what our customers really want from their devices, with a body design that’s angled at 7 degrees, the lens and a shutter button set at a unique angle for more comfortable use and intuitive photos to capture that perfect image, effortlessly. Samsung has also added class-leading features such as a bright 3.7in WVGA, AMOLED touch screen and an oversized lens to create a chic package that will define the future of the compact camera market.
A further premium design enhancement is the ‘da Vinci-inspired design’ of the lens technology, based on Leonardo da Vinci’s famed habit of writing notes backwards to be read later using a mirror. This method ensures that when the camera is turned on, the lens barrel extends automatically and the image’s specifications (focal length and aperture) appear in the concave reflective lens rings instantaneously.
To also help reduce blur, the impressive lenses of both the ST5500 and ST5000 are paired with Samsung’s Dual Image Stabilisation technology, which counteracts the negative effects of a user’s shaky hand. Alongside Samsung’s Smart Auto 2.0 (still
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