The price of the Optimus may be cheap, but the look and feel of the phone certainly isn’t. In fact this is one of the more stylish-looking Android handsets we’ve come across. The phone is relatively small by smartphone standards measuring just 54mm wide, and the curved edges make it feel slimmer than its 13mm thickness would suggest. LG has used a very convincing brushed metal finish on the front and rear of the phone and you only realise it’s actually made entirely from plastic by taking the battery cover off for closer inspection
The button layout is a little unusual for an Android phone in that the home and call buttons are grouped together on a single line, while the Option and Back buttons have been placed directly under the screen. And while most Android handsets have the search button on the front, LG has moved it to the right hand edge of the phone above the dedicated camera key. The layout actually works quite well and helps preserve the handset’s clean lines. We also like the fact that LG has placed the standard headphone jack at the top of the Optimus so it doesn’t snag when you’re taking the phone in and out of your pocket.
The GT540 is powered by a Qualcomm processor running at 600MHz. While this is some way off premium Android phones that use faster 1GHz Snapdragon processors, the Optimus still feels fairly nimble in use, although you will experience a bit of slow down here and there if you’ve got a few apps running in the background. There’s a rather limited 130MB of memory for storing apps and files, but you can beef this up using microSD cards of up to 32GB in size.
So far so good, but where the Optimus starts to falter is with LG’s decision to use an older version of Android. The phone runs V1.6 rather than the newer 2.1 release that’s used on most of the latest breed of Android devices. This means you miss out on the interface enhancements introduced in V2.1 such as live wallpapers and the 3D effect in the main menus. You also don’t get some other updates such as the native support for Exchange. Nevertheless, LG has customised the standard V1.6 interface a bit. It has added extra home screens so you’ve more space for widgets and shortcuts and has also placed two shortcuts to the messaging app and dialler on either side of the main menu button.
The LG GT540 will not aim at the top-end where Motorola, Samsung, Sony Ericsson and HTC are battling it out, but will target more sensible users instead. Well-rounded connectivity and good design, with just the right touch of extravagance, will certainly open doors for the GT540. It can count of course on our warm reception but the exit will be entirely up to its performance.
Key features
* Quad-band GSM and dual-band 3G (with HSDPA) support
* 3" resistive touchscreen of HVGA resolution
* Android OS v1.6
* Accelerometer for auto screen rotate
* 3 megapixel autofocus camera
* Wi-Fi 802.11 b/g and GPS receiver, digital compass
* Bluetooth 2.1 with A2DP
* 150 MB internal memory
* Hot-swappable microSD card slot (supporting card with capacity of up to 16GB)
* Standard microUSB port and Mass Storage mode
* Social networking service integration
* DivX/XviD video support
* Stereo FM radio with RDS
Main disadvantages
* Android OS is limited to version 1.6
* Poor sunlight legibility
* No video-call camera
* No Flash support for the web browser
* No voice dialing
* Video recording maxes out at VGA@17fps
Pet-named Optimus, the LG GT540 aims to give first time smartphone users the right balance of features in a friendly package. That’s really easier said than done. The GT540 is an entry-level smartphone and LG have no problem saying it out loud. It doesn’t look though like they’re lowering people’s expectations to give the phone an easier ride.
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